Mobilize Your Cause mini-bootcamp at Hub SF

You have an amazing new start-up, social enterprise or nonprofit campaign, and you need to get the word out. What strategies, tactics and tools are available to activists, business executives, consultants and marketing managers?

I’m happy to announce that I’ll be giving a Mobilize Your Cause mini-bootcamp at the Hub SF a week from today to answer that question.

We just lined up a great guest speaker: Pamela Hawley, founder and CEO of UniversalGiving, who’ll be talking about What’s driving your organization?

The two-hour presentation and conversation will cover strategies, tactics and tools for activists and change agents looking to mobilize supporters on behalf of a cause. Details:

What: Mobilize Your Cause!

When: Tuesday, Aug. 24, 6:30-8:30 pm followed by a mixer from 8:30-9:30 pm

Where: Hub SoMa, 901 Mission St., Suite 105, in the Chronicle Building

Program: The session will focus on the following:

• 12 steps to mobilize your cause: The components of highly successful campaigns that have taken advantage of social media’s ability to enlist and activate evangelists, with several real-world examples.
• New technologies: An overview of the best “social good” tools and resources available for advocates looking to make a difference.
• How to build an activist community: We’ll explore how different organizations have successfully used social tools to mobilize their members, spread awareness, engage members and raise funds.
• Mixer: Following the 2-hour session we’ll hold a one-hour Social Good Schmooze-Up mixer.
• How much:

  • Members: $10 (with Socialbrite discount code: HubMobilize)
  • General admission for this event: $15
  • Door: $20

Register on Eventbrite.

Who should come

• Social media/community managers at nonprofit organizations
• Social entrepreneurs
• Communications, marketing and PR professionals
• Techies, geeks, nerds and social media fanboys & fangirls
• Hub members
• Activists, advocates and those who want to make the world a better place

Backgrounds

• JD Lasica is founder of Socialbrite.org – social tools for social change – and a pioneer in social media. JD also runs the consultancy Socialmedia.biz and was co-founder of Ourmedia.org, the world’s first free video hosting and sharing site. He has presented at social media bootcamps, SXSW, Macworld, Digital Hollywood, Blogworld, Harvard’s Berkman Center, Stanford, MIT, NYU, UC Berkeley, universities in Sweden, the Citizen Reporters’ Forum in Seoul, the Cannes Film Festival, Personal Democracy Forum and elsewhere.

• Pamela Hawley is founder and CEO of UniversalGiving, a Web-based marketplace for volunteers, donors and companies. Winner of the Jefferson Award for Public Service, Pamela assists companies with their social responsibility programs all over the world. She’s been nominated for the 2010 Women Entrepreneur of the Year Award.
JD Lasica, founder and former editor of Socialbrite, is co-founder of Cruiseable. Contact JD or follow him on Twitter or Google Plus.