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Social media ROI, stats to measure on Facebook and Twitter, metrics tools & more
The following articles and tutorials offer insights into how your organization can use social measurement tools to gauge the success of your social media efforts on your blog, on Facebook and on Twitter. All are written by Socialbrite staff members or partners.
To see these articles with a summary description, browse the Metrics category.
- 3 ways to sharpen your PR measurement skills
- 4 Facebook metrics your nonprofit shouldn’t overlook
- Understanding the big changes to Facebook Insights
- Infographics: Not your grandmother’s pie chart
- 25 SMART social media objectives
- 3 analytics tools to gauge your social audience
- How DoSomething uses data to change the world
- 5 Google Analytics stats you should be tracking
- Metrics: Go beyond counting likes and followers
- Measure social media traffic with Google Analytics
- 5 steps to set up your measurement program
- How to set up a metrics program
- To create a metrics program, first identify your goals
- 6 ways to tell your stories with data
- First steps in measuring impact for your nonprofit
- How to use Google Insights for your nonprofit or business
- How Google+ Ripples can move supporters to action
- Best Web analytics tools for nonprofits
- Which Facebook Insights metrics matter to your nonprofit?
- How nonprofits should be using data
- Get deep into engagement with the new Facebook Insights
- How to use the new Facebook Insights
- Why Long Tail keywords matter to your nonprofit
- 14 ways to improve your email open rate
- 7 top tools to measure performance & influence on Twitter
- Nonprofits: Are your Facebook fans engaged?
- 10 social tools to put to work for your cause
- 7 tips & a grid for social media measurement
- How to understand Daily Active Users in Facebook Insights
- 14 free tools to measure your social influence
- How to measure your nonprofit’s social media success
- Getting started with social media metrics
- How to measure Facebook Page fan growth and engagement
- Actionable analytics for your social media efforts
- Klout: Measure your Twitter influence
- 3 killer tools to measure your Facebook clout
- How to use Facebook Insights
- 11 stats you need to measure on your Facebook Page
- 6 simple stats you need to measure on Twitter
- 9 critical stats to measure on your blog
- 7 tips for measuring your blog’s success
Additional resources
- Using Metrics To Harvest Insights About Your Social Media Strategy (Beth Kanter)
- Guide to keyword research tools, search marketing, data mining and competitive intelligence tools (Socialmedia.biz)
- Launching a new site: 18 steps to successful metrics & marketing (Socialmedia.biz)
- 10 ways to measure social media for business (Socialmedia.biz)
