New media workshop for nonprofits & ethnic media publishers

My guest talk Friday at SF State’s LearningLAB

I‘ll be one of the guest lecturers Friday at San Francisco State University at LearningLAB, the second annual multimedia journalism training conference for nonprofits and the community and ethnic news media.

The event is billed as “four new media experts who will introduce you to some of the latest tools, best practices and innovations aimed at helping you advance your nonprofit’s cause and tell your community’s stories. These tools can also help make your work easier, simpler and more effective — and are low-cost or free!”

Meet the Innovators: They Put the “New” in New Media

Participants are:

• 9-10 am: Jake Hubert, a communications manager for search at Google, will demonstrate the basics of Web searches and how, by using free Google products and resources, you can get the most out of your online searches.

• 10-10:30 am: Philip Neustrom, creator of the hugely popular Davis Wiki, a community wiki site for Davis, Calif., will show you how to bring collaborative, community-owned media to your community through a wiki website.

• 10:30-11 am: Jacob Colker, co-founder and CEO of The Extraordinaries, will introduce you to online micro-volunteering. With the click of a mouse, nonprofits can significantly increase their capacity by crowdsourcing work for free to thousands of talented corporate professionals online.

• 11-11:30am: J.D. Lasica, a social media strategist, will present Socialbrite, a learning hub and sharing community that brings together top experts in social media, causes and online philanthropy to share insights about tools and best practices that advance the social good.

Multimedia journalist Sharon Vaknin of CNET will moderate, and we’ll end at noon.

When: Friday, Oct. 1, 9 am to noon; plus a separate workshop on Saturday, Oct. 2, from 8:30 am to 4 pm

Where: San Francisco State University College of Extended Learning, 835 Market St., Room 674, San Francisco

How much: $30. Register here.

Why: This conference was designed to serve journalists and other media makers who work for ethnic and community news organizations, as well as nonprofit organizations. Many of these organizations are small and modestly resourced. It’s safe to assume that many of the participants are just beginning to learn how to use new media technologies and storytelling in their work; some may be completely unfamiliar with multimedia journalism and social media, with a few at the “intermediate” skill level. The workshop will offer a supportive and informal atmosphere to encourage participants to try unfamiliar things and to learn new skills. JD Lasica, founder and former editor of Socialbrite, is co-founder of Cruiseable. Contact JD or follow him on Twitter or Google Plus.