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Can individuals and organizations mobilize their online social networks to advance the social good and create meaningful change?
In his Oct. 4 article in the New Yorker, author Malcolm Gladwell argues no. The revolution will not be tweeted, he says. “We seem to have forgotten what activism is. … The kind of activism associated with social media isn’t [deep] at all. The platforms of social media are built around weak ties.”
I’ll be moderating a panel at BlogWorld Expo on Saturday in the nonprofit track that addresses just this topic. I plan to open with a 5-minute presentation, above, that looks at a few examples of how organizations and nonprofits have used social media to bring about significant change. And I lay out 5 steps to mobilize your cause. Session details:
Mobilizing Your Social Network
Where: Las Vegas Convention Center, Mariners B11, South Pacific Ballroom
When: 11 am Oct. 16, 2010 (Saturday)
Panelists:
• Andres Glusman, Vice President Strategy & Community, Meetup.com
• Giselle Diaz Campagna, Development Director, Free Speech TV
• Justin Perkins, Director of Nonprofit Strategy, Care2
• George Weiner, CTO, Do Something
Moderator: JD Lasica, founder, Socialbrite
Hope to see you there. If you can’t make it, follow the #bwe10 and #bwe10mob hashtags.
JD Lasica, founder and former editor of Socialbrite, is co-founder of Cruiseable. Contact JD or follow him on Twitter or Google Plus.
