OnSwipe: Make your site ‘swipeable’ on the iPad!

San Francisco Goodwill’s look on the iPad (click for larger version).

Free service lets nonprofits enter the new world of tablet publishing

Target audience: Nonprofits, foundations, social enterprises, cause organizations, NGOs, brands, businesses, Web publishers, educators, journalists, general public.

One of my favorite discoveries of the past few weeks has been OnSwipe, a service that enables you to optimize your website for the iPad — for free!

If you go to most websites using an iPad, the experience is hit or miss. Website navigation is quite a bit different from tablet navigation, and as a result reading on a tablet can sometimes prove to be a chore. Not so with an OnSwipe-enabled site. Your home page looks completely different — see the example of San Francisco Goodwill, a Socialbrite client, at top — and the entire experience is one where you touch instead of click and swipe instead of search for a scrollbar.

Call up Socialbrite.org or SFGoodwill.org on the iPad and you’ll see what the experience feels like. If you’re game, it takes about 5 minutes to set up, and it’s free. Go ahead, do it for your nonprofit, business or social enterprise and be hailed as a rock star when you show it off to your executive director, CEO or board members.

OnSwipe: ‘Make your site look beautiful on Web tablets’

The other day I interviewed Jason L. Baptiste, co-founder and CEO of the New York-based startup, which has 16 staffers.

“It’s a very simple idea,” he said. “We let the publisher of any website make the site look absolutely beautiful on Web tablets. It’s for the new world of touch and swipe.”

It works like this:

You don’t need to add any code to your site or blog, and the end user doesn’t need to download an app. All you do is head over to onswipe.com and register. The process takes you through four quick steps, where you plunk in your site’s url, RSS feed or feeds, desired layout, hit Save and you’re done.

The service still has a few rough edges: For example, when I first registered Socialbrite, I entered my name under “Username” when I should have entered “Socialbrite,” and the url wound up being onswipe.com/jdlasica. There’s also no Category for nonprofits or social good. And including your Twitter feed makes your tweets show up in a clunky way.

But those are quibbles. Just minutes after you register, call up your site in Safari (or another Web browser) on the iPad and you’ll see a marked difference. Your home page is transformed into a series of vertical strips holding your latest posts as well as photos, videos and more. Click on any of them and you’ll be able to read stories in a magazine-style format. Swipe and you’ll see the next one. Nice.

Tablets are the TV of this generation

Baptiste said OnSwipe will never charge for the service. The plan is to scale to millions of sites, and then share revenues from full-page magazine-style advertising sold by the publisher. But you’ll never see irrelevant banner ads, he promised.

“Tablets are the TV of this generation,” Baptiste said. “There’ll be millions or billions of channels. We have an interest in making people money.”

There are some other solutions out there, like Brave New Code’s WPTouch Pro, which Socialbrite uses to optimize the site for the iPhone, Android and other smartphones. But Baptiste said such services are geared to tailoring the website experience for mobile devices instead of reinventing the experience. Other sites want to be a destination, he said, and “we’re creating a platform anyone can build on top of.”

Sites currently using OnSwipe include Slate, Ziff Davis’s Geek.com, BBC America’s blog, Code Nast publications and many others. OnSwipe plans to support non-Apple tablets in the future, Baptiste said.

Another bonus: MyOnswipe lets you save articles to read for later, even if you don’t have any Internet access. It works anytime, anywhere and on any device, Baptiste said.

If your site is old school — static brochureware — you won’t have much use for OnSwipe. But if you have a site or blog that’s regularly updated with new content, you should give OnSwipe a try and enter the new world of tablet publishing. As more people gravitate to iPads — more than 40 million and counting — OnSwipe is a service you’ll want to take advantage of.

Related

• 5 WordPress plug-ins to turbo-charge your blog (Socialbrite)

• Nonprofits: Is your website mobile-ready? (Socialbrite)

• Mobile resources for nonprofits on SocialbriteJD Lasica, founder and former editor of Socialbrite, is co-founder of Cruiseable. Contact JD or follow him on Twitter or Google Plus.