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Social media for nonprofits

Measure social media traffic with Google Analytics

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  • Buffer

Set up segments to determine who’s sending visitors your way

John HaydonYou know that your nonprofit or social enterprise can use Google Analytics to measure traffic not just from referring websites but from social networks like Twitter, Facebook and Google Plus, right?

The video above will show you how to measure traffic from supporters using social media. It’s based on this recent article on the Social Media Examiner. Some takeaways:

• By clicking on Traffic sources > Referrals in Google Analytics, you can see the number of visits you’re getting via Facebook, Twitter, Google Plus, etc.

• You can set up Advanced Segments to determine in-bound traffic from multiple sources and combine them into buckets that make sense, like Twitter.com, t.co (Twitter’s url shortener), HootSuite and bit.ly, or from Facebook and Facebook mobile. You can then see how traffic from Facebook and traffic from Twitter compare.

• You can use the same trick with any landing page on your site, giving you a better sense of who’s coming to that page via social media sources.

Related

• Getting the most out of Google Analytics (also at bit.ly/GA-for-nonprofits — Socialbrite)

• How to measure the effectiveness of your Facebook custom tabs (Socialbrite)

• How to set up a metrics program (Socialbrite)

• Social media metrics articles on SocialbriteJohn Haydon delivers social web strategy solutions for “the quick, the smart, and the slightly manic.” Curious? Then visit the John Haydon blog, follow him on Twitter or leave a comment.

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Creative Commons Attribution-NonCommercial 3.0 UnportedThis work is licensed under a Creative Commons Attribution-NonCommercial 3.0 Unported.

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