How to promote your Facebook page with Facebook ads

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, Web publishers.

Facebook ads are an incredibly powerful tool to promote your Facebook Page or your Facebook Page updates, whether you’re a nonprofit, social enterprise or business.

But only if you use Facebook advertising as part of an overall strategy to:

• Grow your Facebook Page fan base
• Increase engagement with your current fans
• Expand engagement to friends of your fans
• Promote a specific campaign like a fundraising or advocacy campaign

And it doesn’t have to cost much at all.

This video will show you how to:

• Get started with Facebook’s ad tool
• Decide whether to promote your page or a post
• Configure how your ad will appear

• Target fans and non-fans, and why
• Select a date range to run your ad
• Create a budget cap for your campaign

Here it is, 9 minutes long. Take a look when you have a bit of time:

John Haydon delivers social web strategy solutions for “the quick, the smart, and the slightly manic.” Curious? Then visit the John Haydon blog, follow him on Twitter or leave a comment.