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Nonprofts have been using Google tools to get some pretty amazing results!
For example, Direct Relief International raised more than $100,000,000 with AdWords. And the Natural Resource Defense Council got over 100,000 views on their YouTube videos by getting featured through YouTube’s nonprofit program – a huge win during last year’s BP oil spill.
On Wednesday Google launched an expanded offering of their tools and services so that nonprofits can apply for special status in one place — google.com/nonprofits — instead of having to apply separately for Google Grants, YouTube for Nonprofits and so on.
The offering includes:
- Up to $10,000 a month in Google AdWords to get more donors
- Free and/or discounted Google Apps
- Premium nonprofit features for YouTube and Google Mapping
- Educational videos
- Case studies
- Nonprofits Marketplace of partner services at free and/or discounted rates
Below is a short video with another example of how Samasource uses Google:
You can apply for the program here.John Haydon delivers social web strategy solutions for “the quick, the smart, and the slightly manic.” Curious? Then visit the John Haydon blog, follow him on Twitter or leave a comment.
This work is licensed under a Creative Commons Attribution-NonCommercial 3.0 Unported.
Great news, but hope Google can reach out to non-profits outsides of the US. Such valuable (and free) services are much needed in non-profits, say, in Third World countries, where social change issues and development challenges are more pronounced.
I guess there have been requests made on this, but maybe a more concerted effort is in order to make it happen?
Vik