If you use Twitter for your nonprofit, you’ve probably been able to meet amazing people, form unexpected alliances and find relevant conversations that you wouldn’t have found anywhere else.
But there is one big problem with Twitter.
Tweets lose juice. Fast.
The graph above is a perfect example of a typical tweet’s lifespan. Born at noon, in the grave by 4 pm the same day.
Twylah gives tweets longer tails
Eric Kim is founder of Twylah, a tool that transforms your tweets into a custom fan page (see mine here).
With Twylah, your tweets are organized by the topics you tweet about the most and showcased on a single page where people can easily scan for content they find interesting.
How Twylah gives your tweets more traffic
As explained in the above graph, Twylah gives your tweets more life, simply because they stick around more on your Twylah page.
Twylah also gives juice to your SEO (search engine optimization). With Twylah your tweets are:
- Organized in search-engine-optimized topical pages.
- Discoverable on Google and Bing as topical, contextual collections of tweets.
- Presented to a search audience in a much friendlier format.
Twylah looks beautiful
Finally, one thing you’ll notice about Twylah is how beautifully content is displayed on a single page. This no doubt is one of the reasons why Twylah has the impact it does.
Sign up for Twylah here.
What do you guys think about Twylah?John Haydon delivers social web strategy solutions for “the quick, the smart, and the slightly manic.” Curious? Then visit the John Haydon blog, follow him on Twitter or leave a comment.
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