Social media and the PTA

Resources for using social media effectively for your organization

Here are the resources included in the presentation given by JD Lasica at the California State PTA convention in San Jose on May 3, 2013. (JD also gave a workshop at the 2012 PTA convention.)

Contact Socialbrite for information about helping you with your strategy, social media efforts or holding a training bootcamp for your organization.

Here’s a one-page flyer about Socialbrite’s services. Reach JD Lasica by email or call us at 925-600-7641.

Handouts to share with your team

These 5 handouts should already be on the thumb drive you received as part of the conference. Feel free to share these one-page PDFs with your team and colleagues!

1. Social fundraising tools for nonprofits & causes (also at bit.ly/fundtools)
2. 10 free metrics tools for actionable analytics (also at bit.ly/metricstools)
3. 10 collaboration tools for your organization (also at bit.ly/teamcollab)
4. 15 best practices for the Social Web (also at bit.ly/15bestpractices)
5. Socialbrite’s services for educational organizations

Here are 5 additional handouts you may find useful:

1. 10 social media monitoring tools (also at bit.ly/10monitoring)
2. Getting the most out of Google Analytics (2 pages; also at bit.ly/GA-for-nonprofits)
3. 45 hashtags for social change (also at bit.ly/45hashtags)
4. 12 social action hubs (also at bit.ly/12socialhubs)
5. 12 steps to a successful campaign

Facebook, Twitter & blogging

Here you’ll find dozens of articles about how to use Facebook, Twitter and blogging for your organization:

• Facebook section
• Twitter section
• Blogging section

Monitoring resources & guides

Guide: Monitoring the Social Web: a collection of resources on Socialbrite

• How to build & manage a monitoring dashboard
• 10 paid social media monitoring services for nonprofits
• 20 free, awesome social media monitoring tools
• Find the influencers who matter most to you

Metrics resources & guides

Guide: How to measure social media: a collection of resources on Socialbrite

• Getting started with social media metrics
• How to set up a metrics program
• 14 free tools to measure your social influence

Making media resources & guides

Guide: Creating media: a collection of resources on Socialbrite

• A step-by-step guide to creating a media strategy
• What’s your video strategy to raise funds?
• A 13-point guide for creating media
• Guide to shooting better online video

Storytelling articles

Guide: Video & storytelling: a collection of resources on Socialbrite

• 8 great examples of nonprofit storytelling
• Visual storytelling checklist
• How to maximize your nonprofit’s impact with YouTube

Mobile resources & guides

Guide: Mobile: a collection of resources on Socialbrite

• Mobile: How to set up an SMS campaign system
• A beginner’s guide to mobile fundraising
• How nonprofits can get started with mobile

More tutorials & resources

• See our complete list of tutorials on social media, Facebook, Twitter, blogging and more. Visit the Socialbrite Sharing Center for a deep collection of social media resources.
• Social media glossary
• Directory of Nonprofits’ Social Media Policies

Have a question? Contact Socialbrite! Or download our one-page PDF flyer or 9-page informational flyer about Socialbrite.