How should PTAs be using social media?

This morning I’m giving a two-hour bootcamp at the annual California State PTA convention in San Jose, a year after I gave a similar workshop to the same gathering in Anaheim.

We expect over 100 PTA officials, educators, volunteers and others on hand for an interactive session about how PTAs and similar organizations can benefit from enlisting support from the community.

I’ve embedded my bootcamp presentation above — we’re in room 210B of the San Jose Convention Center at 9 am — and added a number of resources on a special Socialbrite.org/PTA page we’ve set up.

10 ways PTAs can use social media

I hope to learn as much as I share today. Here are some initial ideas about how PTAs — national and state organizations and local chapters — can use social media:

1. Enhance educational experience at your school

2. Promote your PTA, school or school district


3. Involve the community in decision making

4. Feedback loop with community

5. Enlist volunteers

6. Build online community of supporters

7. Raise funds for a cause or campaign

8. Get people to attend your events

9. Enhance existing communications programs

10. Connect with peers at other PTAs

What did I miss? How is your organization using social media?JD Lasica, founder and former editor of Socialbrite, is co-founder of Cruiseable. Contact JD or follow him on Twitter or Google Plus.