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This is a remix of a post that Stoney deGeyter published on Search Engine Guide. It was written back in September 2008 so it has nothing about Twitter, but according to Guy Kawasaki, “it’s great nonetheless.” I have to agree.
Of the 400 items, I found that most also apply to non-profit social media marketing. To save you time, I’ve listed the “must check” items below:
Domain name & URLs
- Short and memorable
- Uses keywords
- Multiple versions: .com, .org., .net
- No misspellings
Site logo
- Displays company or organization’s name clearly
- Isn’t hidden among clutter
- Links to home page
Site design
- Font size is adequate
- Font type is friendly
- Paragraphs not too wide
- Good overall contrast
- Non-busy background
- Recognizable look and feel
- Low usage of animated graphics
- Instant site identification
- Crisp, clean image quality
- Clean, clutter-less design
- Consistent colors and type
- Whitespace usage
- Minimal distractions
- Targets intended audience
- Easy to navigate
- Descriptive links
- Good on-page organization
- Easy to find phone number
- Don’t link screen captures
- Skip option for flash
- Consistent page formatting
Navigation
- Located top or top-left
- Consistent throughout site
- Links to Home page
- Links to Contact Us page
- Links to About Us page
- Simple to use
- Indicates current page
- Uses Alt attribute in images
- Permalinks
Content
- Grabs visitor attention
- Exposes need
- Demonstrates importance
- Ties need to benefits
- Justifies and calls to action
- Gets to best stuff quickly
- Reading level is appropriate
- Customer focused
- Benefits and features
- Targets personas
- Provides reassurances
- Answers WIIFM
- Consistent voice
- Web version of PDF docs available
Content appearance
- Short paragraphs
- Uses sub-headings
- Uses bulleted lists
- Calls to action on all pages
- Good contrast
- Also see How To Get A 124% Increase In Your Website’s Stickyness
Links and buttons
- Limit the number of links on a page
- Avoid small buttons and tiny text for links
- Leave space between links and buttons
- Avoid using images as the only link
About us page
- Adequately describes company or organization
- Shows team biographies
- Shows mission statement
- Up-to-date information
- Note associations, certifications & awards
- Links to support pages:
- Contact page
- Also see my post 27 Ways To Breathe Life Into Your About Page
Download a PDF version of The Best Damn Web Marketing Checklist.
As I studied the checklist (over 400 items), I realized that your non-profit or organization would get a valuable education just by going through the list. I know you guys are busy, but this is one task that will yield big returns.
Reposted from JohnHaydon.com.John Haydon delivers social web strategy solutions for “the quick, the smart, and the slightly manic.” Curious? Then visit the John Haydon blog, follow him on Twitter or leave a comment.
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported.
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