How to install Google Analytics on WordPress and Posterous

One of the first assignments in our series on optimizing your blog for social media is to take the pulse of your blog using Google Analytics.

How much traffic are you getting from search? From referring traffic? What pages are people viewing the most? Knowing this data will enable you to set specific and achievable goals for social media.

Check out the screencast at top.
John Haydon delivers social web strategy solutions for “the quick, the smart, and the slightly manic.” Curious? Then visit the John Haydon blog, follow him on Twitter or leave a comment.