How KidsAreHeroes.com uses social media

How KidsAreHeroes Uses Twitter from John Haydon on Vimeo.

I had the incredible opportunity to speak with Gabe O’Neill of Kids Are Heroes a couple of weeks ago and was completely blown away by two things:

1. His unwavering sense of mission.
2. He uses only Twitter for social media actions.

Kids Are Heroes recently won the competition for Richard Branson’s first ever PitchTV show! In this video, I talk about my meeting with Gabe and the four success factors that contributed to his success:

1. Solid sense of mission
2. Remarkable content
3. Be active with social media
4. A reason to fight

Follow Gabe on Twitter and watch Kids Are Heroes on YouTube.John Haydon delivers social web strategy solutions for “the quick, the smart, and the slightly manic.” Curious? Then visit the John Haydon blog, follow him on Twitter or leave a comment.