Baking cause into your company

Last week I had the privilege of going to Ireland for three separate reasons. First, one of my clients, ezetop, is located there. I conducted a day and a half workshop with their online communications and marketing team on a wide variety of buckets we created in advance based on their needs with emphasis on how social media and online communications can help get their message across.

Next, I spoke at the Dublin Web Summit, which is where the above presentation comes from. There I spoke to the nonprofit/NGO track about finding the social entrepreneur in all of us. What does that mean? That all of us have the ability to look at a problem and find a way to solve it in an entrepreneurial way that ties in social innovation.

Last, I attended F.ounders, an invite-only event that was two nights and three days in Dublin. Everything was included from the pub crawl to dinners to panels and walking tours. 200 founders of companies got together to talk, network, learn and just be together to see what happens. It was an ambitious project and a huge success. Truly one of the best conferences I’ve ever been to, from start to finish.

Best part? All attendees got a “gold key” that provides a fully paid return to Ireland to further explore business and investment possibilities in Ireland. So while I didn’t make it too far past Dublin this time around, I’m looking forward to returning soon and seeing more of the country and deepening the conversations and relationships I met while I was there.

Hope you enjoy the presentation above, I loved giving it! Thanks to Paddy Cosgrave and the whole Dublin Web Summit and Founders (#dws4 & #founders respectively on Twitter) team for a terrific experience.

Sloane Berrent is a cause-based marketing consultant who works with nonprofits and social cause organizations. See her business profile, contact Sloane or leave a comment.