How to measure Facebook Page fan growth and engagement

Facebook Insights lets you view metrics on fan growth, fan demographics, and how those fans engage with your Page. This is your No. 1 tool to get the most bang from your efforts on Facebook.

Questions you can answer with Facebook Insights:

• How fast is my fan base growing?
• Where and when are the growth spurts?
• Why are people “unliking” my Page?
• What are the demographics of my fans?
• Do they share photos more than videos?
• What content strategies and tactics are most effective?
• Which websites send the most traffic to my Page?

This video will show you how to use all the reports in Insights.John Haydon delivers social web strategy solutions for “the quick, the smart, and the slightly manic.” Curious? Then visit the John Haydon blog, follow him on Twitter or leave a comment.