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Socialbrite

Social media for nonprofits

Social Advocacy Toolkit

Resources for social causes & campaigns

By the Socialbrite team

Socialbrite has created a toolkit for social and political advocacy — an evergreen resource for the social media workshop we put on as part of Internet at Liberty, a conference on Internet freedom of expression organized by Google in Washington, D.C.

Consider this a good starting point for activists, change agents and political reformers who want to bring positive change to their countries, their communities and the world at large.

Here are 12 social change information guides on use of video, fundraising, social advocacy and more.

12 social change information guides

Scroll down to see all 12 social change information guides, or download them all at once (2.2MB) — save them to your desktop and double click to create a folder:


10 collaboration tools for your organization

Summary: Here are 10 collaboration tools to help your organization communicate with internal and external stakeholders.

1 page, PDF

Download flyer (also at bit.ly/teamcollab)

10 top tools for advocacy campaigns

Summary: We run down 10 tools that should be in every advocacy campaign’s toolkit, including Asana (for project management), PopVox (for advocating to members of Congress), Tableau Public (for visualizations), Dropbox (for productivity) and more.

1 page, PDF

Download flyer (also at bit.ly/advocacy-campaigns)

10 steps to a successful campaign

Summary: For your advocacy campaign to succeed, you need to lay the groundwork, create shareable content and inspiring stories, cultivate a community of supporters, keep them informed and more.

1 page, PDF

Download flyer (also at bit.ly/10-step-campaign)

12 social action hubs

Summary: Here are 12 advocacy platforms and online communities that can help your organization drive social awareness, action and support.

1 page, PDF

Download flyer (also at bit.ly/12socialhubs)

10 social media monitoring tools

Summary: Take a look at these 10 social media monitoring tools and see which ones to use for your cause or organization. Some are free, some are not.

1 page, PDF

Download flyer (also at bit.ly/10monitoring)

10 free metrics tools for actionable analytics

Summary: If your campaign is to succeed, you need to set up a series of measurements. Here are 10 free metrics tools you can use to advance your cause, nonprofit or organization.

1 page, PDF

Download flyer (also at bit.ly/metricstools)

45 hashtags for social change

Summary: Use these hashtags as you tweet for social good, whether for a general topic or a specific niche. Subjects include human rights, hunger, AIDS, the environment.

1 page, PDF

Download flyer (also at bit.ly/45hashtags)

Social fundraising tools for causes

Summary: Ten social fundraising tools for your organization.

1 page, PDF

Download here (also at bit.ly/fundtools)

Best practices for the Social Web

Summary: Tape these principles to your wall. Before you tackle social media and launch an advocacy campaign, internalize these 15 simple principle.

1 page, PDF

Download flyer

10 mobile apps for social good

Summary: Create social change when you’re on the go. Also available as a blog post. Also see the closely related 10 iPhone apps for social good.

1 page, PDF

Download flyer (also at bit.ly/10mobileapps)

Getting the most out of Google Analytics

Summary: Here’s a guide to how to use and get the most out of Google Analytics to help you refine your campaign and elements of your cause website or blog.

2 pages, PDF

Download handout (also at bit.ly/GA-for-nonprofits)

A Mobile Activism User’s Guide

Bonus item: In this guide, we’ll introduce you to the world of mobile activism and show you how you can take your organization mobile.

Producer: Jed Alpert, MobileCommons.org
16 pages, Word .doc

Download document

Also see:

Beth Kanter is CEO of Zoetica, a consultancy for nonprofits. See her profile, visit her blog, contact Beth or leave a comment.