Resources for social causes & campaigns
By the Socialbrite team
Socialbrite has created a toolkit for social and political advocacy — an evergreen resource for the social media workshop we put on as part of Internet at Liberty, a conference on Internet freedom of expression organized by Google in Washington, D.C.
Consider this a good starting point for activists, change agents and political reformers who want to bring positive change to their countries, their communities and the world at large.
Here are 12 social change information guides on use of video, fundraising, social advocacy and more.
12 social change information guides
Scroll down to see all 12 social change information guides, or download them all at once (2.2MB) — save them to your desktop and double click to create a folder:
10 collaboration tools for your organization
Summary: Here are 10 collaboration tools to help your organization communicate with internal and external stakeholders.
1 page, PDF
Download flyer (also at bit.ly/teamcollab)
10 top tools for advocacy campaigns
Summary: We run down 10 tools that should be in every advocacy campaign’s toolkit, including Asana (for project management), PopVox (for advocating to members of Congress), Tableau Public (for visualizations), Dropbox (for productivity) and more.
1 page, PDF
Download flyer (also at bit.ly/advocacy-campaigns)
10 steps to a successful campaign
Summary: For your advocacy campaign to succeed, you need to lay the groundwork, create shareable content and inspiring stories, cultivate a community of supporters, keep them informed and more.
1 page, PDF
Download flyer (also at bit.ly/10-step-campaign)
12 social action hubs
Summary: Here are 12 advocacy platforms and online communities that can help your organization drive social awareness, action and support.
1 page, PDF
Download flyer (also at bit.ly/12socialhubs)
10 social media monitoring tools
Summary: Take a look at these 10 social media monitoring tools and see which ones to use for your cause or organization. Some are free, some are not.
1 page, PDF
Download flyer (also at bit.ly/10monitoring)
10 free metrics tools for actionable analytics
Summary: If your campaign is to succeed, you need to set up a series of measurements. Here are 10 free metrics tools you can use to advance your cause, nonprofit or organization.
1 page, PDF
Download flyer (also at bit.ly/metricstools)
45 hashtags for social change
Summary: Use these hashtags as you tweet for social good, whether for a general topic or a specific niche. Subjects include human rights, hunger, AIDS, the environment.
1 page, PDF
Download flyer (also at bit.ly/45hashtags)
Social fundraising tools for causes
Summary: Ten social fundraising tools for your organization.
1 page, PDF
Download here (also at bit.ly/fundtools)
Best practices for the Social Web
Summary: Tape these principles to your wall. Before you tackle social media and launch an advocacy campaign, internalize these 15 simple principle.
1 page, PDF
10 mobile apps for social good
Summary: Create social change when you’re on the go. Also available as a blog post. Also see the closely related 10 iPhone apps for social good.
1 page, PDF
Download flyer (also at bit.ly/10mobileapps)
Getting the most out of Google Analytics
Summary: Here’s a guide to how to use and get the most out of Google Analytics to help you refine your campaign and elements of your cause website or blog.
2 pages, PDF
Download handout (also at bit.ly/GA-for-nonprofits)
A Mobile Activism User’s Guide
Bonus item: In this guide, we’ll introduce you to the world of mobile activism and show you how you can take your organization mobile.
Producer: Jed Alpert, MobileCommons.org
16 pages, Word .doc
Also see:
- Resources for social activists (part of this toolkit), including links to platforms, organizations, action guides and more — please share your tips and favorite tools!
- Socialbrite Sharing Center, for an even more wide-ranging directory of community resources
- Get a deep dive into Tools, Facebook, Twitter, Google Plus, Video and Fundraising
Beth Kanter is CEO of Zoetica, a consultancy for nonprofits. See her profile, visit her blog, contact Beth or leave a comment.