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Whether it’s on Twitter, in the newspaper or on Facebook, your nonprofit’s voice should always come second to the voice of your supporters or the voice of the cause. This is particularly the case with Facebook.
4 Facebook metrics your nonprofit shouldn’t overlook
Facebook has four data points that shows you if people negatively reacted to your post. Take these factors into account when calculating the return on investment during a campaign or other social media activity.
Facebook tweaks news feed to spotlight more quality content
Facebook has changed its news feed to display more high-quality content from reputable Facebook pages and filter out content from pages seeking to game the news feed. What does this mean for your organization?
How you should be posting content on Facebook
Carve out some time for this 13-minute video. In it, I go over a Facebook page management process that I recommend to all of our clients. You might have a Facebook account, but do you have a systematic way to manage it? The video lays out how to go through a five-step process: Monitor and […]
How to get more shares on your Facebook page
If shares are the name of the game on Facebook, how do you get more? Here are a few quick tips to help boost the amount of shares you get on your page updates.
