Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, journalists, general public. Facebook is rolling out verified pages and profiles for desktop and mobile. The goal is to “increase authentic engagement on Facebook, specifically with celebrities, journalists, government officials, and popular brands and businesses.” Like verification badges on Twitter, a checkmark will appear in a number of places: This […]
The only Facebook metric that really matters
When it comes to Facebook metrics, there’s one thing that really matters: People Talking About This. Find out why all other metrics are a means to the end.
How to get people to share your content
Social sharing is now easier than ever, but it still takes encouragement to get your supporters to share your content. Read up on these five mind-shifts that can help you better understand your supporters’ mentality.
10 tips for creating photos that tell stories
Get supporters involved by telling your story with pictures! Check out these 10 tips to let your images shine.
3 Facebook page tweaks that maximize reach
Looking to increase your Facebook Page reach? Check out three little settings for your Page that can also dramatically your audience base.