Build your fan base with a more interactive website The purpose of your website is to encourage people to take action. Period. The actions may vary – like joining an e-mail list or donating money – but regardless of the specifics, your website’s value consists of the end actions it elicits. Two critical areas of […]
How to create a big Twitter header image
Twitter now allows header images to help boost your profile (kind of like Facebook covers). Check out this header template and re-work your Twitter profile to better convey your organization’s mission.
Facebook photo tagging: A crowdsourced success story
Nonprofits can take cues from these Facebook-savvy scientists An Oregon State University ichthyologist, Brian Sidlauskas, and his colleagues (who are also his Facebook friends) documented more than 5,000 fish in under 24 hours using Facebook. Before you read any further, watch the video above, which describes how they used photo tagging to achieve this impossible […]
4 QR code tools that will make you love QR codes
Promote a contest, URL, etc. with Kaywa, Scan & more Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, marketers, educators, technologists, Web publishers. Rock The Vote recently launched their Scan To Vote campaign to register 1.5 million voters using T-shirts printed with QR codes. When someone scans the QR code on their friend’s T-shirt, they […]
5 powerful ways to improve your website’s SEO
There are many ways to drive traffic to your website, including email marketing, social media and traditional PR. While these approaches are useful and effective, they all share one critical weakness: You’re reaching people who weren’t looking for you. Here’s why SEO is an absolute must for your nonprofit.