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In this post, we’ll drill down into your website’s landing pages to find ways to improve one of your organization’s most important ways of reaching the public. A landing page is a page on your website where you want visitors to complete a specific transaction, such as donating money or joining an email list. These are some of the most important pages on your site. As author and social marketer Seth Godin put it: “Landing pages are the new direct marketing, and everyone with a website is a direct marketer.”
7 image editing tools to create top-rate visual content
Images are one of the best ways to tell your story, simply because they convey emotional and unconscious elements of your story that words often cannot.
The shift toward visual storytelling also means that you need the ability to quickly edit the photos you are sharing. You need the ability to do several things with an image:
This is why people share photos the most on Facebook, and why Pinterest has blown up practically overnight.
The shift toward visual storytelling also means that you need the ability to quickly edit the photos you are sharing.
5 ways to make your website content more remarkable
When it comes to marketing on the Internet, your website is your primary marketing machine. It’s the headwaters people go to when they want to swim upstream and find out what you’re really about. It’s also the place where you convert email subscribers, donors and volunteers. Following are five things you can start doing today to amp up your material and make your website content more remarkable.
How to create clear objectives for your nonprofit’s website
Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, Web publishers, general public. If you’re creating a new website, or redesigning your current website, you absolutely must start with clear objectives. This way, you’ll save time deciding which website platform best suits your needs. You’ll also and have a clear framework for your design. […]
10 ways to make your nonprofit site more awesome
Despite the proliferation of social media, your website is still your primary identity online. It may not be the place where you engage with constituents and supporters, but it is the place they’lll go to when they want more from the relationship.
