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Blackbaud recently published a guide called How to Identify and Empower Those Who Can Engage an Entire Community that includes information about four distinct nonprofit social media personas.
Facebook engagement: What does the evidence show?
The great thing about Facebook is that what works and what doesn’t work can be measured very specifically. And there’s probably nobody more experienced in the science of social media than Dan Zarrella.
Dan recently published an infographic based on more than 1.3 million Facebook updates from the top 10,000 pages.
4 strategies for online fundraising campaigns
In mid-June, Razoo conducted the Twive and Receive national fundraising campaign in which 162 nonprofits competed to win a share of $30,000 in prize money. The Ellie Fund, based in Boston, won first prize for raising more than $53,000 in 24 hours!
Five ways to seize momentum on Facebook
Most nonprofits don’t really have a plan on Facebook. They create a Facebook Page and then wonder what to do next.
Before June The Ellie Fund’s Facebook Page looked nice, but lacked any real growth or engagement. In June, however, Facebook was a primary channels that helped the Ellie fund win Twive and Receive, and in the process their Page got a bump in both fans and engagement.
How to add a form to a Facebook page tab with ShortStack
Enter ShortStack, a third-party application for Facebook pages that allows you do create custom tabs, mobile apps and create custom forms.
In the video above, I use ShortStack to create a custom form, add that form to a custom tab with an image, and then add the custom tab to a Facebook Page. And here’s the final result.
