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My son Harry, like most kids his age, loves screens: computer, video games and television. “Screen time” in our house is limited and a reward for good behavior. Harry was very aware of the launch of the iPad and wanted one. (Me, too.) So after a good report card, I bought an iPad. And now I’m […]
How to make Twitter campaigns more effective
The secret: Moving up the Ladder of Engagement Whole Foods is among those sponsoring a Mother’s Day fundraising campaign on Twitter. Whole Foods is donating a $1 for each retweet of this tweet to support The National Domestic Violence Hotline. I call this type of fundraising campaign the sponsored Tweet approach, where potential donors […]
Wisdom 2.0: Living purposefully in a connected world
Soren Gordhamer I am filled with gratitude to Soren Gordhamer for his vision of bringing together an amazing group of people who work in the area of mindfulness and technology for Wisdom 2.0, a three-day event in Mountain View, Calif., this past weekend aimed at addressing a compelling issue: “The question for most of us […]
How nonprofits can use geolocation
Museums and Foursquare can add up to a perfect pairing Iam putting the finishing touches on another social media lab designed for arts organizations. So, I’ve been updating arts 2.0 examples. I’ve also been trying to wrap my brain around whether or not Foursquare has value for nonprofits. I had to look no further than […]
Should CEOs and executive directors use social media?
The NASSCOM India Leadership Forum has multiple tracks based on theme. I was asked to facilitate a session on the question, “Should CEOs and Executive Directors Use Social Media?” To prepare for this session, I asked colleagues in the US to share their collective wisdom so we could see the US perspective. In addition, during a […]
