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Flickr Photo by PCSO900 Using Facebook to raise awareness about the International Coast Cleanup A few weeks ago I had the pleasure of speaking with Vikki Spruill, president and CEO of the Ocean Conservancy, and members of her communications team, Laura Burton Capps and Dove Coggeshall, about their recent experiments and learning on Facebook. (The organization […]
Giving to charity goes local
Lately I’ve been noticing a social media spin on making charitable donations in your community, region or state. Here are three recent examples. I Live Here, I Give Here The site I Live Here, I Give Here is designed to draw attention to giving to local nonprofits in Austin, Texas. According to the site: “Austin […]
Fundraising with social media — the right way
Wildlife Direct harnesses social networks to ‘secure a future for wildlife’ Last week I wrote about a pair of surveys that looked at social media and nonprofits. One came to the conclusion that social media was a waste of time; the other talked about strategic implications on how to be successful. If you want to […]
Twitter: Bringing reading to world’s poorest regions
Twitter just announced its first corporate social responsibility effort on its blog. See the video above — featuring Twitter co-founder Biz Stone, Room to Read founder John Wood and Crushpad founder Michael Brill — to get the lowdown on how this campaign will help 50,000 kids abroad learn to read. From Twitter’s announcement: We’re just […]
7 tips for measuring your blog’s success
Photo by the TruthAbout The success of your blog, or any social media effort, depends on your willingness to solicit feedback and take corrective action when necessary. If you want to have a successful blog that supports your organization’s goals and adds value, improvement should be continuous. You need to pick the right hard data […]
