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Instagram, the mobile photography app (and company) purchased by Facebook, has been getting a lot of attention lately. From critics saying it is killing photography to hype and hoopla from marketing pundits saying it is a must-have as part of your “visual marketing tool box.”
What to consider when investing in video
Producing video in-house at your organization isn’t as scary as it sounds. More than ever before, organizations are using video as their primary vehicle for communicating their issues and telling the stories of their cause while the tech becomes easier for laymen to use. That’s not to say that you don’t need at least one professionally produced video. You do. But organizations rarely have the budgets to hire pros to create every piece of video content. Creating your second-tier video content in-house is within reach.
A travel rewards program that benefits nonprofits
Fundraising is a fickle business. From little league teams selling discount cards to a well-known non-profit soliciting $1,000 donations, the world is teeming with organizations in need of additional outside funds. But what drives people to donate? And more importantly, what drives people to donate to your cause?
6 simple steps to create a Facebook page that just works
We know that Facebook is crushing it, and that nonprofits and schools have an incredible opportunity to use the platform to deepen relationships with supporters, families, students and alumni. But is your nonprofit or school getting the most out of the platform? Are you using Facebook to its full potential?
How to use social media to reel in big fish donors
Many nonprofits already use social media, including mobile, to raise money among individual donors. Small donations add up, as Mark Hanis found. His first Facebook campaign raised $250,000 in 2005 for Genocide Intervention Network, now known as Endgenocide.org.
