When nonprofits roll out a social media program, their tendency is to launch a presence on Facebook or Twitter and then treat them simply as new communication or marketing channels. No, no, a thousand times no! Of the 1.5 million charities in this country, perhaps 99 out of 100 go about using social media the […]
Apps for Change: Top mobile ideas from around the world
Over the past few weeks, Nokia held the first Apps for Change contest, inviting people from around the world to suggest a mobile application to benefit society — which Nokia has agreed to develop. The winners also get to steer a $10,000 contribution to a nonprofit organization.
Empowering homeless people to tell their own stories
Advocating for the homeless from JD Lasica on Vimeo. Mark Horvath on invisiblepeople.tv & wearevisible.com If you haven’t come face to face with the plight of the homeless, then you need to have Mark Horvath drape his arm around you and introduce you to invisiblepeople.tv and wearevisible.com. Mark, who goes by the handle @hardlynormal […]
How to mobilize your supporters to take action
Whether you want to grow your membership, raise funds or loans, recruit more followers, gather petition signatures, find volunteers for your cause or connect with your community, Social Media for Social Good: How to Mobilize Your Supporters to Take Action will offer guidance that will help your organization create impact for years to come. It’s […]
Two more social media experts join Socialbrite
Shonali Burke spoke at What’s Next DC on “Redefining PR in the 21st Century.” Today we welcome two additional social media experts to join the Socialbrite team. Both bring outstanding credentials that will help Socialbrite expand its ability to share free content — tutorials, interviews, articles about tactics and strategy — while also offering their […]