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Why nonprofits need to tell their stories by creating new content Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, marketers, journalists, general public. I‘ve been to dozens of nonprofits’ offices, but there’s a phrase I’ve never heard uttered even once: content marketing. Sounds kind of mysterious, doesn’t it? But when you strip it […]
Calendar of nonprofit conferences: June 2013
A calendar and summary of nonprofit and social good conferences and events for June 2013.
Little Bird: New social tool helps identify potential supporters
Photo by Randi Deuro on Flickr (CC BY) New social tool helps organizations identify top influencers Target audience: Businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. Social media has changed not only marketing but search. Today, you need to know who are the top influencers in your sector before you […]
How should PTAs be using social media?
This morning I’m giving a two-hour bootcamp at the annual California State PTA convention in San Jose, a year after I gave a similar workshop to the same gathering in Anaheim. We expect over 100 PTA officials, educators, volunteers and others on hand for an interactive session about how PTAs and similar organizations can benefit […]
Media innovations from Europe coming to Stanford
A work by Elina Brotherus included in the exhibit, “Ars Fennica: Finnish Art Now.” Overseas projects to focus on mobile, data, journalism On Monday I’ll be heading to Stanford University to help judge News Pioneers: Media innovations from Europe. The participating teams are in different stages in their projects or start-ups. A few already have […]
