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With limited time, money and resources, you may be wondering whether email marketing or social media will provide better results for your organization. In this short video, John Haydon explains how both are important elements, serving completely different purposes and garnering different results.
Why can’t I raise any money with social media?
While social media is a great asset for connecting and sharing with your contacts, it’s not always the most effective when it comes to garnering donations for your nonprofit. Find out how you can use social media to help guide your donors down the road to giving.
4 Facebook apps to raise funds for your cause
Facebook recently recommended four fundraising applications that keep fundraising inside of Facebook. What’s great about these applications is that they leverage the strength of Facebook by encouraging donors to share your fundraiser with others, see friends who have also donated, and make fundraising transactions more frictionless.
12 ways measuring can empower your nonprofit
Beth Kanter and Katie Paine discuss the importance and power of measuring your nonprofit’s networks in their new book, “Measuring the Networked Nonprofit.” John Haydon gives us 12 highlights, and Beth provides us a book to giveaway to one reader.
8 ways to get more from your nonprofit’s email marketing strategy
Like social media, email marketing is where you nurture constituent relationships. But e-mail is different from social media in several critical areas, which we’ll outline here.
