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Image by jonny2love on Flickr Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, Facebook administrators. Acommon concern and challenge that many Facebook page managers have is dealing with disrespectful and hateful commenters. And the fact that any Facebook user can comment on your page makes this even more difficult. Fortunately, all […]
How to promote posts on your Facebook page
In May, Facebook rolled out a new Facebook page feature called Promoted Posts as a way to help you increase exposure for your organization’s page updates.
Promoted posts are labeled “sponsored” and show up in the news feeds — both Web and mobile — of people who like your Page. When fans interact with the post, it’s then shown to their friends.
How to schedule a Facebook page update
Afew weeks ago Facebook — which just passed 955 million members — rolled out a new feature that lets page administrators schedule updates in advance. In other words, you pick the specific date and time when your update goes live.
Title tags: One way to boost search engine results
Atitle tag is the main title of a webpage that search engines index. It’s visible in the title bar of a browser and in the headings of search engine results, as shown below.
How to use Facebook to pump up your nonprofit’s events
Start with Facebook Events — but don’t stop there! Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, organizations with a Facebook Page. If you’re like most nonprofits, events are a big part of how you connect with supporters and potential donors. But like most nonprofits, you’re probably not integrating other marketing channels like […]
