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Facebook recently pushed out five big feature changes to Facebook pages that will help admins more easily manage their pages, plan content and get more airtime for updates in the news feed.
4 reasons why cross-posting is a bad idea
We live in an age and place where technology allows us to increasingly automate countless daily tasks. But just because we can automate something, doesn’t mean it’s a good idea to do so. Especially if those tasks require tact. For example, scheduling an update on Facebook to go live at an optimal time doesn’t require tact. But […]
What time of day should you post to your Facebook page?
I’ve been recommending PostPlanner to many of my clients (and friends) for months now. If you don’t know what PostPlanner is, it’s a way to schedule, manage and measure updates on your Facebook Page
They recently added a feature that allows you to quickly see what time of day is best for you to update your page.
Metrics: Go beyond counting likes and followers
Archers don’t aim at the point halfway between the arrow tip and the target. If they did, they would never hit the bullseye.
In the same way, many nonprofits still focus too much on counting Facebook likes and Twitter followers as if these metrics are the end goal, and then feel frustrated when they’re not getting the results they expected.
How to promote your Facebook page with Facebook ads
Facebook ads are an incredibly powerful tool to promote your Facebook Page or your Facebook Page updates, whether you’re a nonprofit, social enterprise or business.
But only if you use Facebook advertising as part of an overall strategy to:
