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Social media for nonprofits
If you have a Facebook page (rather than a simple profile), you should be preparing for the switchover to Facebook Timeline, which is coming to all pages on March 30.
Did you know you can fix up the look of your Timeline? Not the cover image at top, but the two rows of updates underneath.
Over the past week, Beth Kanter and I have been busy converting her Facebook page over to the new Timeline format.
Two things I love about Beth:
• She’s not afraid to experiment (that’s probably a huge understatement).
The new Facebook page Timeline layout changes the way your organization needs to think about content.
Previously, a Facebook Page content strategy was primarily focused on two things:
Custom tabs – The the content strategy for Welcome pages (custom landing tabs) focused on engaging visitors with a clear call to action in mind.
When you first log into Facebook, you’re automatically logged in as your profile (you, a person).
On the page (with Posting Preferences selected) – When you go to your page’s admin panel and click on “Your Settings,” you’ll see an option you can select called “Posting Preferences.” Checking this box allows you to post and comment on your page as the page identity even if you are logged in as a profile (see below).
We’ll help you transition to Timeline, coming (like it or not) on March 30 Target audience: Everyone. Facebook made the stunning announcement this week that, as of March 30, all nonprofits or businesses will no longer have a Welcome Page (if you had one). Instead, everyone who visits your page will see the new Timeline […]
Socialbrite is here to help nonprofits, NGOs, foundations, social enterprises, universities and cause organizations use social media marketing to advance your mission.
