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Decide how to take advantage of the newest social network Target audience: Nonprofits, NGOs, cause organizations businesses, brands, bloggers, educators, individuals. Google’s new social networking platform, Google Plus, is still going strong since it was released at the end of June. Farra Trompeter at Big Duck created an awesome Slideshare presentation that outlined the steps to get your nonprofit started with Google […]
Create a topic calendar for your nonprofit’s Facebook Page
An easy way to stay on message with your Facebook Page is to develop a posting calendar based on topics for each day of the week. For example, a local Goodwill store could post based on the following schedule: Monday – Fashion tips for work (get fans to share their tips as well). Tuesday – A photo […]
How to collect email subscribers on your Facebook Page
Caution: There’s more to it than adding a sign-up form Target audience: Nonprofits, NGOs, cause organizations, marketing professionals, businesses, brands. From what I’ve seen, most nonprofits have no idea that you can add to your list — that precious database of your supporters, donors or newsletter subscribers — by strategically using a customized Facebook […]
How to pick topics for your nonprofit blog
Let’s say that you’ve set goals for your blog and have selected the right blogging platform. What are you going to write about? This is the No. 1 question that keeps every blogger up at night, and is exactly why it’s referred to as feeding the beast. Survey your readers One of the easiest ways […]
4 ways to get more from your top content
A screenshot from Google Analytics. Tips for extending the life of your most popular blog posts One way to be smart about using a blog for your nonprofit is to get more from your top-viewed posts. You can find these in a Google Analytics report called “Top Content By Title.” The questions you need […]
