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Most nonprofits that jump into social media have one goal: To see how hot or cold the water is. Only when they’ve gotten their feet wet do they scratch their heads wondering: “Why are we in this pool anyway?” Geoff Livingston (1/4 of Zoetica Media) shared a chapter from his book “The Fifth Estate” — […]
29 tips to improve your nonprofit site’s landing pages
A landing page is a page on your website where you want visitors to complete a specific transaction, such as donating money or joining an email list.
Obviously these are some of the most important pages on your website. In Seth Godin’s words, “Landing pages are the new direct marketing, and everyone with a website is a direct marketer.”
How to understand Daily Active Users in Facebook Insights
We’ve already looked at seven different ways that people interact with your Facebook Page. Facebook Insights allows you to view daily interactions by type in a report called “Daily Active Users Breakdown.” This report can be found by selecting the “Users” report on the left-hand side of your Insights panel: Understanding the breakdown of Daily Active […]
16 ways to get more comments on your Facebook Page
Getting fans to comment on your Facebook Page can take a lot of time and effort. And it can sometimes be painful seeing other Facebook Pages that make engagement look easy. But even the most active Facebook Page walls began from a standing start. And many of them got to where they are today by […]
13 tutorials to bring your Facebook presence to the next level
You may already know about the Nonprofit Facebook Guy, a resource I created a few months back to help shorten the Facebook learning curve for nonprofits. Following are the top 13 tutorials from the Nonprofit Facebook Guy that I think are especially useful for nonprofits, foundations and NGOs: Create a Custom iFrame Tab for your […]
