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Last week during a massive snow storm, David Wells from HubSpot interviewed me for his InboundNow series. In the 31-minute video above, we discuss: How I built up my small business using only a blog Common mistakes when starting out on Facebook How to organically grow your presence on Facebook Recommended Facebook Page apps and […]
Facebook Pages now offer easier ways to create friendly urls
Facebook Pages now have a new option called “Create Alias” under “Marketing” within the admin panel. An alias is a shortened url for your Facebook Page, making it easier for potential fans to remember, and easier to use in print, radio or TV (see facebook.com/CreatingTheFuture as an example). Pages admins can create an alias once […]
10 steps to create a great call to action
One of the most important elements on your nonprofit’s website is your call to action.
You might have a great design, compelling content and lots of visitors to your site. But what’s it worth if no one does anything on the page?
How to send invitations to 5,000 prospective Facebook Page fans
Facebook Page owners can now send up to 5,000 email invitations to become a fan of their Page with a new marketing feature called “Tell your Fans.” This feature is only available for newer Pages and is perfect for organizations that have built up a large email list over months and years. How to import […]
How to optimize your nonprofit’s donation button
Here’s an improvement that you can make to your website that only takes a few minutes but will have a lasting impact on the amount of donations you receive through your site.
