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Sunday on “60 Minutes,” founder Mark Zuckerberg introduced Facebook’s new and enhanced profiles for its approximately 600 million members. Here is a look at the changes and what they will mean for you. Note: Most Facebook members don’t have the new profile update yet. It hasn’t been pushed out to users, but you can get […]
How to measure Facebook Page fan growth and engagement
Facebook Insights lets you view metrics on fan growth, fan demographics, and how those fans engage with your Page. This is your No. 1 tool to get the most bang from your efforts on Facebook. Questions you can answer with Facebook Insights: How fast is my fan base growing? Where and when are the growth […]
How to add a Facebook Like Box to your site or blog
The Facebook Like Box is one of the most powerful social plug-ins that a nonprofit — or any organization — can use. Here’s what it looks like (at right). Creating one is simple, so you should spend the 10 minutes it takes to customize one for your organization’s needs. In the 2-minute video above, I […]
Lessons learned from the Big Blue Test campaign
Afew weeks ago, Manny Hernandez of Diabetes Hands Foundation launched his Big Blue Test campaign. The goal was simple: If the video gets 100,000 views, Roche will donate $75,000. The goal was attained and lessons were learned. Here’s what Manny shared with me: The power of captions We were approached by a Brazilian group that also […]
How to display photos and videos to a subset of your Facebook Page fans
Afew months ago, you learned how to target status updates on your Facebook Page so that only fans within a specific location would see that post. Today we’ll take a look at how to post photos and videos to a subgroup of your Facebook Page fans. The video above shows you how to target specific fans […]
