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One self-evident requirement for nonprofit marketing on Facebook is regularly posting interesting content on your Facebook Page. Don’t be scared by the word “content” – its definition includes a lot more than blog posts and videos. Status updates count. I recently conducted a few informal experiments with some Facebook Pages and my own Facebook Profile. […]
How to customize your nonprofit Facebook Page
Y ou’ve probably heard a lot about Facebook Pages (and you might have also downloaded The Complete Facebook Guide For Small Nonprofits, which was published last week). One thing that sets Facebook Pages apart from Profiles, Groups and Community Pages is the ability to create custom tabs using an application called FBML. There’s an excellent […]
The Complete Facebook Guide for Small Nonprofits
Here’s an ebook I’m releasing as a comprehensive brain dump of strategies and tactics I’ve shared over the past couple of years to help small nonprofits get more out of using Facebook. The Complete Facebook Guide for Small Nonprofits has 104 pages and 5 chapters: Why Facebook? Creating Your Facebook Page Customizing Your Facebook Page […]
13 Facebook Page features that will make your day
During the Facebook Foundations webinars I conduct with Charityhowto, I’ve kept a running list of the most common questions registrants have had about creating and managing a Facebook Page. Below is a partial list. The video above walks though the answers to each one. 13 Facebook Page features that will make your day How To […]
How to set up a Facebook Page
Setting up a Facebook Page can be a confusing task for most people. But not for you. The starting point is hard to find. Selecting your Page category can be tricky, and even finding your Page once it’s created can be a chore. Here are some steps to make things simpler. Should I create a separate […]
