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I’ve been following Ash Shepherd on Twitter for some time now because he always seems to have something important to share. Following is an email interview I conducted with Ash about a service he offers called Social Media Planning and Analysis. What is social media planning and analysis? Shepherd: Social media planning and analysis is […]
A WordPress plug-in to simplify SEO
If you’re using a blog to promote your nonprofit or small business, a large part of your strategy is about getting found on Google – otherwise known as search engine optimization (SEO). SEO is the practice of improving the traffic to a website from your website’s organic results on Google. If you don’t understand the value […]
How do I get my nonprofit’s Facebook fans to donate?
Getting an army of Facebook fans for your nonprofit is not an easy feat. It takes lots of planning, hard work, and time. But just because you have a lot of Facebook fans doesn’t mean that you’re any closer to meeting your fundraising goals. Especially if you’re unknowingly creating barriers. When potential donors go to […]
The differences between Facebook Pages and Groups
The ultimate cheat sheet for nonprofits You may be curious how Facebook Groups can complement the work you’re doing with your Page. Or, you may have a Group and want to move your fans over to your Facebook Page. Or, you mistakenly created a Facebook Profile for your organization and now realize that you should […]
Why your nonprofit should check out Google Buzz
You’re probably wondering (like I’ve been for the past week) if your non-profit should be using Buzz. And I’ll agree with you – it’s not an easy decision. At first glance, Google Buzz seems like a cross between Twitter and Facebook. You have followers and following like on Twitter, and you can “like” and “comment” […]
