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The sprouted seeds that create most non-profits are often powerful and personal stories. Stories that can revive a bored board meeting or fuel a fundraising event. They can be told with pictures, videos, or blog posts. But sometimes they need to be told face to face. Last weekend I had the privilege of attending a […]
YouTube amps up its Call To Action feature
Your organization has included YouTube content as part of your social media marketing plan. You’ve signed up for the Youtube non-profit program so that you can use external links to allow fans to make donations, sign up as volunteers or sign a petition (regular users can link only to other YouTube videos). I wrote about […]
How to get more followers on Twitter
If you’re using Twitter for your organization or business, at some point you’ll want to increase the number of folks following you on Twitter. I know what some of you are thinking. “It isn’t about the number of followers you have!” That’s true — to a point. 3 reasons why getting more followers is good business […]
How to add a Facebook Page Fanbox to your site
These easy-to-create widgets are a breeze to customize The Facebook Page Fanbox is a social widget that converts casual website visitors into fans of your Facebook Page. The Fanbox does this with three key features: • Streams content from your Facebook Page onto your website. • Displays your current fans. • Enables visitors to “become […]
What are fundraising widgets and how can non-profits use them?
Last week, Chris Garrett and I gave a Techsoup.org presentation called Measuring Social Media ROI. A participant asked, “What is a widget?,” which Chris and I tried to explain, but only had limited time. Thinking it might be useful to source the answer from an expert, I invited Eric Schrader of the social fundraising company […]
