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Last week I was in Orlando, Fla., speaking about measurement to the Public Relations Society of America chapter there. And I realized that while I speak and teach often on practical measurement for public relations, I haven’t really written about it here at Socialbrite all that much. So below I’ve outlined my approach. If you have a small budget and don’t have access to fancy dashboards, then this might be especially helpful.
5 advocacy lessons from the Kony 2012 video
Issues of storytelling, transparency & disclosure come to fore The big social media story of the year so far has been Invisible Children’s 30-minute film on Joseph Kony. I mean, you just couldn’t get away from it last week — 75 million views on YouTube and counting. I was fascinated, not so much by the […]
Do giving contests work? Yes, say Razoo & Case Foundation
There’s an interesting white paper just out, issued jointly by the Case Foundation and Razoo Foundation, and authored by Geoff Livingston (disclosure: he’s a friend), titled How Giving Contests can Strengthen Nonprofits and Communities.
It examines whether “giving days” – such as last year’s Give to the Max DC, which used gamification to give additional awards to the nonprofits and donors that raised the most money – can strengthen nonprofit communities.
6 iPhone accessories to jazz up your mobile photos
A fish-eye lens attachment for the iPhone. How to build an iPhone-ready DIY photo/video studio for under $200 Target audience: Photographers (amateur and professional), nonprofits, foundations, NGOs, social enterprises, cause organizations, businesses, Web publishers, educators, journalists, agencies, general public. Isaw a post from Chris Brogan a while back, talking about how it’s OK to not be […]
15 top iPhone apps for work, play & creativity
The other day, my brother sent me a message asking me what apps I was currently using on my iPhone. As I went down the list of my frequently used apps, I realized there are a lot that some of you may not know about.
