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According to the Fundraising Effectiveness Project, most first-time donors never come back to make a second gift. Nonprofits as a whole are losing 57% of their donors every single year. And 71% of first-time donors never return!1 Any fundraising professional will tell you that retaining existing donors costs less than acquiring new donors. The quickest and surest way […]
Blog
How to Double Online Giving in Six Months
By Darian Rodriguez Heyman More and more nonprofit donations take place in today’s digital landscape, but how can causes ensure their online storefront is not only open for business, but optimized? As I explored this critical issue in my new book, Nonprofit Fundraising 101, I interviewed Roderick Campbell, the CEO of nonprofit fundraising platform CommitChange. […]
Building your Nonprofits Thought Leadership Capacity
By Caroline Avakian Content marketing has risen to the forefront in recent years as an important tool (if not the most important) in the nonprofit communication toolbox. It’s about creating great content on your blog, through social media messaging, email, quarterly and annual reports, case studies, whitepapers, etc. At its core, content marketing is about […]
Asana for Nonprofits: How to Manage your Direct Mail Schedule
By Leili Khalessi As a nonprofit fundraiser (and communications officer and technologist and…), I’ve developed sharp project management skills – it’s the key to wearing all of the hats! My favorite project management tool for nonprofits is Asana, a web-based “teamwork without email” platform. I use Asana to manage our direct mail fundraising and communications […]
Is Giving Tuesday a Waste of Time?
By Edgar Rodriguez Is Giving Tuesday a waste of time? Good question, right? First of all, the data says it’s been hugely successful in the past. Over 15,000 nonprofits participated last year, raising over $45 million. Yes, some nonprofits probably raised very little money. But Giving Tuesday is NOT just a 24-hour fundraising campaign. It’s a movement that your supporters […]
