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Before you jump into social media with your nonprofit, make sure you have a concrete plan on how to get the message across to your target audience. Here are 15 tips you might find useful.
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10 mobile marketing mistakes nonprofits must avoid
Are you a small nonprofit, or are you a marketer with a nonprofit client? Do you find it hard to hit the KPIs? We can’t blame you. Coming up with a proper marketing strategy for a nonprofit organization can be tricky because you’re not just selling a product, you’re also selling a cause.
4 fundraising email blunders you should avoid
For most nonprofits, the best ways to raise money online is with a fundraising email strategy (email revenue grew by 25% in 2015). Yes, your donation page is absolutely important in terms of converting donors, but email is the most effective way to send qualified prospects to your donation page. Email subscribers, by definition, have given you permission to […]
How to write your best fundraising emails
Whether face to face, by email, or with trained carrier pigeons, how you ask for donations makes or breaks your fundraising campaign (note: carrier pigeons are a guaranteed attention-getter). Your message, and how it makes your potential donor feel is mission-critical. If they feel nothing, they will give nothing.
Why organizations should tell more stories
By Jessica Scadron Social Harmony Storytelling is an ancient practice that’s been passed down the generations, from before the written word to our current digitally driven platforms. How can this ancient practice serve nonprofits whose survival depends on the actions of others, whether they be funders or volunteers? For one, it puts a face on […]
