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What happens after the branding agency has been paid and you have a spiffy new website, logo, and some persuasive new messaging? How do we get our staff and directors on board with messaging and concepts that have emerged from this creative process?
Blog
Want action? Tell positive visual stories
By Laura Mahler Gaia Visual Some methods of storytelling are more fruitful than others. And non-profits rely heavily on being able to tell their story really well. For instance, studies into online donor activity reveal that video is currently the hot ticket to accessing hearts and minds: with a 64% higher response rate to ‘Calls […]
Connecting our communications work to our mission
Our communications work can at times feel very removed from the programmatic on-the-ground mission work of our peers. So how can we in the new year, make it a practice to directly tie our work to that good we know we’re doing? How do we make it genuinely tangible?
Your 2019 personal & professional strategic plan
We all want to begin the New Year feeling full of energy, clarity, and direction, but it’s not always how we start off. One of the ways I try to ground myself for the New Year (while still enjoying all the cheese and champagne), is to fill out my yearly personal strategic planning chart.
Top blunders on Facebook that hurt fundraising
If you’re like most nonprofits, you will raise most of your money during the last three months of the year, particularly between Thanksgiving and December 31st when the big ball drops. Now is the time to put all your resources into attracting and retaining as many donors as possible! Avoid these top five mistakes that could hurt your year-end fundraising on Facebook.
