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For most nonprofits, the best ways to raise money online is with a fundraising email strategy (email revenue grew by 25% in 2015). Yes, your donation page is absolutely important in terms of converting donors, but email is the most effective way to send qualified prospects to your donation page. Email subscribers, by definition, have given you permission to […]
Best practices
5 ways to create a living nonprofit brand
What happens after the branding agency has been paid and you have a spiffy new website, logo, and some persuasive new messaging? How do we get our staff and directors on board with messaging and concepts that have emerged from this creative process?
Want action? Tell positive visual stories
By Laura Mahler Gaia Visual Some methods of storytelling are more fruitful than others. And non-profits rely heavily on being able to tell their story really well. For instance, studies into online donor activity reveal that video is currently the hot ticket to accessing hearts and minds: with a 64% higher response rate to ‘Calls […]
This one simple habit will make you more productive
You have big goals you’d like to achieve. But many of these goals have been on your list for the past few years. If you’re so smart, why can’t you accomplish your goals? You’re smart, passionate and hard-working. But some days, you realize you did nothing towards your important goals. What does it really take […]
How to Handle Haters on Social Media Without Getting Flustered
Haters Back Off is one of my favorite recent Netflix shows. YouTube star Maranda Sings essentially plays herself – a terribly flawed individual hell-bent on fame and fortune, no matter what cost, in the age of YouTube. Two thumbs up. On her way to becoming famous, Miranda has to deal with haters – online, in […]
