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One of the biggest questions that nonprofits have when starting a blog is, “How can one person possibly continue to publish interesting articles?”
Blogging
Build a WordPress site for your nonprofit in 9 steps
Building a website is for your nonprofit is not as hard as some people make it seem. As we’ve said before, we recommend using a self-hosted WordPress.org installation over one hosted at WordPress.com because you can take advantage of thousands of free plug-ins created by the WordPress developer community.
29 tips to improve your nonprofit site’s landing pages
A landing page is a page on your website where you want visitors to complete a specific transaction, such as donating money or joining an email list.
Obviously these are some of the most important pages on your website. In Seth Godin’s words, “Landing pages are the new direct marketing, and everyone with a website is a direct marketer.”
How to customize your Feedburner emails
Since I began blogging back in May 2001, I’ve let readers access content on my sites in any manner they chose, including full-length posts in RSS feeds and automated email updates. I was an early user of Feedburner, now owned by Google, and while there are other services out there that probably do a better job of delivering updates to subscribers, I have stuck with the tried and true.
10 steps to create a great call to action
One of the most important elements on your nonprofit’s website is your call to action.
You might have a great design, compelling content and lots of visitors to your site. But what’s it worth if no one does anything on the page?
