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One of the most fun projects I’ve worked on recently was Oxfam America’s International Women’s Day 2012 campaign. Here’s a case study of how it went. Long story short, we were asked to provide digital support for the campaign — specifically, to engage bloggers with the goal of raising awareness for the campaign and the work […]
Campaigns
My Social Strand: A social media campaign worth sharing
A game with a serious underlying message about joining the marrow donor registry Target audience: Nonprofits, foundations, NGOs, social enterprises, cause organizations, do-gooders, private citizens. Guest post by Lynn Treadwell BeTheMatch Be the Match, run by the National Marrow Donor Program, is tapping into people’s online social networks to educate in an entertaining way. And […]
Causes reinvents itself as a campaign center
Late last month I noticed that things looked different on Causes.com. The Nonprofit Technology Network (NTEN) began running a campaign to send 50 nonprofits to the Nonprofit Technology Conference, and the new layout and actions within Causes caught my eye. Causes features videos, commenting, sharing and full Facebook integration with the new Timeline. Causes looks and feels different from its previous iteration; it feels like a campaign center and no longer a Facebook add-on or a stand-alone online fundraising website.
A digital storytelling campaign that went viral
How one nonprofit’s Click to Donate fundraiser succeeded Imagine if making $5,000 for your nonprofit cause were as easy as clicking a button. This nonprofit did, and its cause went viral. The Hoshyar Foundation, a nonprofit aimed at educating girls in Pakistan, created an online presentation with software company Sliderocket, which with each view made a $1 donation up […]
5 advocacy lessons from the Kony 2012 video
Issues of storytelling, transparency & disclosure come to fore The big social media story of the year so far has been Invisible Children’s 30-minute film on Joseph Kony. I mean, you just couldn’t get away from it last week — 75 million views on YouTube and counting. I was fascinated, not so much by the […]
