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I‘ve been bloging since May 2001. I don’t remember when I set up my first FeedBurner account, but it was probably not long after it opened in February 2004 — and well before Google bought it. FeedBurner provides custom RSS feeds and management tools to bloggers, podcasters and other web-based content publishers.
Campaigns
Blending nonprofit advocacy with for-profit tactics
While nonprofit motives fuel advocacy campaigns, it’s for-profit know-how that wins them — especially in the social media ecosystem. Harvesting social’s ripe potential for advocacy and engagement is Advocate Interactive, a social enterprise that helps organizations leverage the power of social media to turn tweets and “likes” into an organized voice for collective action, winning elections, passing bills and pressing for grassroots socio-political change.
Slap Cancer: 5 lessons from a successful cause campaign
I‘ve seen my share of fundraising campaigns over the years, but one of the most impressive has to be the campaign put on by Brianna Haag and her team of volunteers for the Leukemia & Lymphoma Society.
4 strategies for online fundraising campaigns
In mid-June, Razoo conducted the Twive and Receive national fundraising campaign in which 162 nonprofits competed to win a share of $30,000 in prize money. The Ellie Fund, based in Boston, won first prize for raising more than $53,000 in 24 hours!
Five ways to seize momentum on Facebook
Most nonprofits don’t really have a plan on Facebook. They create a Facebook Page and then wonder what to do next.
Before June The Ellie Fund’s Facebook Page looked nice, but lacked any real growth or engagement. In June, however, Facebook was a primary channels that helped the Ellie fund win Twive and Receive, and in the process their Page got a bump in both fans and engagement.
