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Fundraising is a fickle business. From little league teams selling discount cards to a well-known non-profit soliciting $1,000 donations, the world is teeming with organizations in need of additional outside funds. But what drives people to donate? And more importantly, what drives people to donate to your cause?
Cause marketing
A Success Summit for green business entrepreneurs
Free series will help you kick-start your social enterprise This is Earth Week, and Green Marketing TV is putting on the first Green Business Entrepreneurs Success Summit, aimed at uniting purpose and profit for a sustainable planet. Socialbrite founder J.D. Lasica is participating Thursday at 11 am ET, 8 am PT. Guest post by Lorna […]
How charity: water changes lives through multimedia
Water, the Web and high storytelling & production values Target audience: Nonprofits, NGOs, foundations, social enterprises, cause organizations, businesses and their corporate social responsibility (CSR) divisions, video producers, educators, journalists, general public. This is part three of our three-part series on how nonprofits can create engaging multimedia stories that motivate supporters to take a desired […]
Cause marketing campaigns making an impact
These nonprofits are teaming up with corporations to make a difference Target audience: Nonprofits, NGOs, cause organizations, social enterprises, businesses, brands, CSR professionals, marketing managers. Guest post by Daryn Sung-Lee, for Vivanista At Vivanista we believe that we all have a bit of philanthropist inside us. Beneath the protective masks we put on lays the […]
How to effectively use calls to action in nonprofit videos
Getting your supporters to take the next step when your video ends This is part two of a three-part series on how nonprofits can create engaging multimedia stories that motivate supporters to take a desired action. Part two describes the use of call-to-action video overlays to boost ROI. Also see part one: • Creating compelling advocacy […]
