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How to build partnerships — beginning with cause marketing I‘ve been spending some time lately with Bruce W. Burtch, a cause marketing expert in the Bay Area, to discuss opportunities for bringing together nonprofits and companies in a mutually beneficial partnership to advance the social good. Bruce is the cause marketing columnist for Examiner.com […]
Cause marketing
Twitter as a force for social good
Most nonprofits and cause organizations look at Twitter as a key ingredient of their social media strategy. But Twitter offers a number of other opportunities for collaboration to advance the social good — many of which you may not know about.
How charities can take advantage of Facebook Deals
Introducing Facebook Deals. New Facebook feature makes cause marketing more actionable Last week Facebook launched a new app for Facebook Places called Deals. Deals essentially allows any small business to more easily offer deals when users check in to their place on Facebook. But there’s also an opportunity for nonprofits to take advantage of the […]
How should nonprofits channel corporate altruism?
Photo by Vardhana Looking at the blurring lines between corporate social responsibility & cause marketing Guest post by Beth Kanter & Kami Watson Huyse Zoetica Aligning with a cause is a great way for a for-profit company to both raise its profile while doing something good for society at large. For nonprofits and causes, […]
