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Last week, Chris Garrett and I gave a Techsoup.org presentation called Measuring Social Media ROI. A participant asked, “What is a widget?,” which Chris and I tried to explain, but only had limited time. Thinking it might be useful to source the answer from an expert, I invited Eric Schrader of the social fundraising company […]
Causes
Tweet for a cure to end SMA
The Gwendolyn Strong Foundation is among the new breed of foundations making creative use of social media. Founder Bill Strong, whose 22-month-old daughter, Gwendolyn, has a terminal, degenerative disease called Spinal Muscular Atrophy. Bill writes in to tell us: “SMA is the leading genetic killer of children, yet almost completely unheard of. There is currently […]
Twestival and how to prevent cause fatigue
Guest post by Amanda Rose Founder, Twestival Note from Beth Kanter: Last week, I wrote a reflection on a CNET article called “Crowded Roads Ahead for Charity 2.0,” musing about the solution. A number folks offers some insights in the comments or on Twitter, including Amanda. I invited her to share her thoughts about cause […]
United We Serve: Become an agent of change
Like millions of Americans, I’ve been looking for ways in which to get more involved in worthy community efforts. The traditional ways in which you can volunteer and gave back at the community — say, working in a soup kitchen or signing up for AmeriCorps — just expanded exponentially with the recent rollout of the […]
How the National Wildlife Federation uses social media
National Wildlife Federation from JD Lasica on Vimeo. Recently I had the chance to sit down with Danielle Brigida, social media outreach coordinator for the National Wildlife Federation, the enormously important nonprofit organization that inspires Americans to protect wildlife for our children’s future. They do that by combating global warming, protecting wildlife and wildlife habitats […]
