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By Jessica Scadron Social Harmony As communications professionals, we need to be agile and forward-thinking to stay competitive. We’ve come to accept that the future is unpredictable—and that we need to prepare ourselves for the unexpected. With technological advances, fake news and virtual reality, we started to see accelerated change in 2017. We can expect […]
CSR
How charity: water changes lives through multimedia
Water, the Web and high storytelling & production values Target audience: Nonprofits, NGOs, foundations, social enterprises, cause organizations, businesses and their corporate social responsibility (CSR) divisions, video producers, educators, journalists, general public. This is part three of our three-part series on how nonprofits can create engaging multimedia stories that motivate supporters to take a desired […]
Cause marketing campaigns making an impact
These nonprofits are teaming up with corporations to make a difference Target audience: Nonprofits, NGOs, cause organizations, social enterprises, businesses, brands, CSR professionals, marketing managers. Guest post by Daryn Sung-Lee, for Vivanista At Vivanista we believe that we all have a bit of philanthropist inside us. Beneath the protective masks we put on lays the […]
How to effectively use calls to action in nonprofit videos
Getting your supporters to take the next step when your video ends This is part two of a three-part series on how nonprofits can create engaging multimedia stories that motivate supporters to take a desired action. Part two describes the use of call-to-action video overlays to boost ROI. Also see part one: • Creating compelling advocacy […]
‘Goodness Engine’ ebook: A social hackathon for DonorsChoose
Acouple of months back, some smart folks came together in San Francisco to provide creative technology and marketing strategies for DonorsChoose.org in a first of its kind “social hackathon.” DonorsChoose raises funds for public classrooms. Several of my friends were there — Beth Kanter, Chris Brogan, Chris Messina, Ben Parr, Kathy Sierra — as well […]
